Union Diamond Named to Forbes Magazines's "Best of Web"

Atlanta, GA January 29 2004--Union Diamond Corporation (www.uniondiamond.com), a leading online diamond Jeweler, announced it has been recognized in Forbes Magazine's annual 'Best of the Web' issue in the popular Luxury shopping category. Forbes' 'Best of the Web,' released as part of a special web site review edition of the publication, acknowledges the best-in-class, most interesting and useful sites.

Founded by diamond specialists, Scott Anderson and Tony Rixom, Union Diamond Corporation offers one of the largest and most diverse inventories of diamonds and jewelry available on the Internet today. The Union Diamond Corporation's award winning online showroom is simple, clean, easy to use and extremely fast, providing clear and concise information for every diamond selected. Union Diamond prides itself on its exceptional customer service, giving honest and knowledgeable advice to help consumers buy the best diamond for their personal needs.

"It's an honor to be recognized by Forbes as a top company in the Luxury shopping arena, " said Scott Anderson, President, Union Diamond Corporation. "We're thrilled to have been chosen by Forbes and feel that this validates our continued growth and leadership within the online jewelry community."

Forbes' complete roster of 'Best of the Web' picks can be viewed on the magazine's Web site at www.forbesbest.com.

About Union Diamond
Union Diamond is an online Diamond Jeweler dedicated to bringing the worlds finest diamonds directly from the top cutting factories thus ensuring it's customers a vast selection of diamonds at incredible prices. Union boasts an inventory of 40,000 individual finely cut certified diamonds with prices ranging from $300 to over $330,000. Headquartered in Atlanta, Georgia, Union Diamond is a privately held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta. All diamonds are certified by the Gemological Institute of America, European Gemological Laboratory and American Gem Society and include a 30-day return policy. For more information please call 800-325-1251 or visit us online at www.uniondiamond.com.





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